About Me

 
 

I am a brand and experience strategist based in NYC.

My value:

Simple, strategic decision-making for murky business and marketing challenges.

My style:

Rigorous, evidence-based thinking rooted in quantitative and qualitative research

Easy to navigate narratives designed for the C-Suite

Empathy – I have been both client and agency side and believe it’s crucial to put yourself in your audience’s shoes.

My POV:

The most effective brands drive business growth by setting out clear filters not just for marketing, but also for how the business behaves, what innovation it pursues, and the experiences it creates. They are thoughtfully crafted by listening to their audiences, turning customers into participants with a shared belief in the purpose of the brand.

I bring both left and right brain thinking to the table.

What I can deliver:

  • Brand positioning work

  • Brand identity strategy

  • Experience strategy

  • Agency management

  • Brand architecture

  • Quantitative + qualitative research analysis

  • Ethnographic interviews

  • New business pitches

  • Competitive analysis

  • Audience deep dives

Companies I’ve worked with:

Jobs

Electronic Arts - Global Brand Manager

Enphase - Brand Marketing and Head of Installer Marketing

R/GA - Senior Consultant, Business Transformation

co:collective - Strategist

Infosys Consulting - Business Analyst

Education

VANDERBILT UNIVERSITY (Nashville, TN) - Three majors in Economics, History and Spanish

Interests

Reading: Recently I’ve been reading a lot on the great explorers, businesspeople, and artists of the past – Da Vinci, Van Humboldt, Amundsen, Vanderbilt, Dalai Lama, to name a few.

Golf: There are few things I love more than walking 18 holes – it’s a meditative endeavor for me. I believe golf can be a gateway to opportunities and new friendships. That’s why I support the Youth On Course Foundation which provides playing, educational, and professional development opportunities for kids. I am also very interested in golf course architecture and spend free time designing courses and researching existing ones for fun.

Yardwork: Not as glamorous as gardening, but equally as tough. Shaping shrubs, cleaning leaves, mowing the lawn – it’s time consuming but tremendously therapeutic and rewarding.

Shoot me a note:

jack.suiter@gmail.com